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Swedish House Mafia Parts Ways in New Volvo Campaign
This music video created by Volvo for the dance group Swedish House Mafia cleverly bridges the gap between branded content, product placement and social media. ...
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Top 5 Most Socially Devoted Brands on Twitter Survey
Socialbakers released its "Socially Devoted Brand Survey" looking at companies' responsiveness to consumers on Twitter. In Q1 2013, Nike dominated the top 10 companies in the United States, thanks to avid tweeting among four different Nike handles. JetBlue Airways ranked second, and Chase Support was third in terms of answered minus unanswered questions. This is a metric ...
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Recording TV Shows With a Tweet
Ever forget to record a TV show and wish there was another way to do it? Brazil's largest satellite provider is testing a way for subscribers to record shows via Twitter. ...
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Yahoo to Bring More Ad Formats to Tumblr Mayer Says
Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special ...
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Mad Men Recap Need for Speed
Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special ...
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Movie Review
Babe
There are few films that I would describe as being truly magical, and "Babe" is certainly one of them. The simple story of a pig who wanted to be more than others would give him credit for is such a touching, entertaining and magical fable that I thought it deserved the Best Picture Oscar for 1995. Not many films manage to transcend their genre, but "Babe" comes across as much more than a simplist ... ...
On Facebook
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BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign
French bank, BNP Paribas, has launched its "Tweet and Shoot" campaign. The campaign will allow the bank's Twitter followers to help train tennis star Jo-Wilfried Tsonga. Followers will be able to tweet to Twitter-controlled robots who will hurl tennis balls at Tsonga live on the court. The campaign comes during the lead-up to the French Open, an event that BNP Paribas has ...
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Can ATT Use Its Ad Spend Data to Help Clients Target Consumers
AT&T is the country's fifth largest ad spender -- and now its using data gleaned from its own digital advertising to to help other marketers that buy inventory through AT&T's AdWorks business. ...
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Upfront Brings New Scheduling Strategy for Broadcast Nets
The line between broadcast and cable is continuing to disappear. Already cable has managed to snag broadcast-level audiences, produce broadcast-quality shows and, in some cases, command broadcast-style ad rates. ...
Making headlines
Nothing will ever completely replace playing the game I love, however I feel like I'm starting a new adventure and I'm genuinely excited about what lies ahead. I'm fortunate to have been given many opportunities throughout my career and now I feel it's my time to give back.
David Beckham
The world's best known footballer was speaking after formally announcing his retirement.
Hotel Review
Hyatt Regency Islandia on San Diego's Mission Bay
Taking Highway 5 north of downtown San Diego, and exiting about 6 miles up on 8 West I soon came ...
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- Sunscreen SPF Ratings Lure Consumers Into False Sense Of Security
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- Losing arguments on the Internet
- Commencement season is when we celebrate college dreams turned into reality
- The cost of BGE reliability
- Is American democracy in trouble
- Saving the White House from faux scandals
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