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  • Swedish House Mafia Parts Ways in New Volvo Campaign

    This music video created by Volvo for the dance group Swedish House Mafia cleverly bridges the gap between branded content, product placement and social media. ...

  • Top 5 Most Socially Devoted Brands on Twitter Survey

    Socialbakers released its "Socially Devoted Brand Survey" looking at companies' responsiveness to consumers on Twitter. In Q1 2013, Nike dominated the top 10 companies in the United States, thanks to avid tweeting among four different Nike handles. JetBlue Airways ranked second, and Chase Support was third in terms of answered minus unanswered questions. This is a metric ...

  • Recording TV Shows With a Tweet

    Ever forget to record a TV show and wish there was another way to do it? Brazil's largest satellite provider is testing a way for subscribers to record shows via Twitter. ...

  • Yahoo to Bring More Ad Formats to Tumblr Mayer Says

    Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special ...

  • Mad Men Recap Need for Speed

    Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special ...


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Movie Review

Babe

Babe

There are few films that I would describe as being truly magical, and "Babe" is certainly one of them. The simple story of a pig who wanted to be more than others would give him credit for is such a touching, entertaining and magical fable that I thought it deserved the Best Picture Oscar for 1995. Not many films manage to transcend their genre, but "Babe" comes across as much more than a simplist ... ...

On Facebook

  • BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign

    French bank, BNP Paribas, has launched its "Tweet and Shoot" campaign. The campaign will allow the bank's Twitter followers to help train tennis star Jo-Wilfried Tsonga. Followers will be able to tweet to Twitter-controlled robots who will hurl tennis balls at Tsonga live on the court. The campaign comes during the lead-up to the French Open, an event that BNP Paribas has ...

  • Can ATT Use Its Ad Spend Data to Help Clients Target Consumers

    AT&T is the country's fifth largest ad spender -- and now its using data gleaned from its own digital advertising to to help other marketers that buy inventory through AT&T's AdWorks business. ...

  • Upfront Brings New Scheduling Strategy for Broadcast Nets

    The line between broadcast and cable is continuing to disappear. Already cable has managed to snag broadcast-level audiences, produce broadcast-quality shows and, in some cases, command broadcast-style ad rates. ...

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